GRP - Définitions Marketing » L'encyclopédie illustrée du marketing
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GRP - Définitions Marketing » L'encyclopédie illustrée du marketing
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Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris. - ppt download
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HOW TO MEASURE GRPs AND ROI OF A SOCIAL MEDIA CAMPAIGN
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